In most professional industries, including design, diversity is a welcomed word. It denotes risk taking. It conveys experience. It means expertise. But the interpretation of diversity and what it means in the design world can change at a moment’s notice. Suddenly the idea of diving into uncharted waters has become a red flag for some companies, the idea being: stick to what’s familiar, it’s a guaranteed paycheck. Then there are others who refuse to let a down economy cramp their style — who welcome the idea of an expanded reach into new markets.
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